China insurance firm offers ‘996’ package to cover sudden death, accidents related to overwork

A leading Chinese insurance company’s “996 overtime work insurance” has sparked significant backlash as the public accuses it of promoting the controversial workplace culture.

The advertisement for a policy named “996 Hard-working Worry-free Insurance,” issued by China Pingan Insurance, has been circulating widely on mainland social media, according to the Xiaoxiang Morning Herald.

“No fear of overtime. Get stay-up-late insurance to cheer for your dream,” reads the slogan.

At the centre of the ad is a cartoon depicting a man working on a computer, with a dark night sky visible outside a window and a wall clock showing the time as after 10pm.

According to the promotional document, a buyer needs to pay at least 18 yuan (US$2.5) per year to receive insurance benefits of up to 600,000 yuan (US$83,000) for various scenarios involving sudden death or accidents.

An unidentified insurance agent noted that the coverage for sudden death and accidents in this policy is common among other products.

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